Whirlpool UK has appointed John Cohring to the role of commercial director. He will take responsibility for all commercial activities.
Cohring joined the company in 2014 and brings 14 years’ experience in the appliances sector in small and major appliances, as well as audio.
He will oversee Whirlpool’s four brands – KitchenAid, Whirlpool, Hotpoint and Indesit – and look after brand hierarchy and identities.
Cohring said of his new role: “This is a superb opportunity and I am keen to bring my experience, expertise and energy to the business. With the strong portfolio of brands, and a high level of investment in innovation, we are looking forward to working closely with independent electrical retailers and kitchen specialists, our retail trade partners, and to engage and communicate effectively with the shopper and consumer at every touch point.”
Said Whirlpool UK’s general manager for the UK and Ireland, Andrzej Tuleja: “We wish John much success in his new appointment and I have great confidence that his skills, energy, and enthusiasm will be a huge credit to John during his transition.”