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Kaldewei supports sustainability at kbbreview Retail & Design Awards

Kaldewei has become a sustainability partner for the kbbreview Retail & Design Awards.

The bathroom company joins HPP and the Used Kitchen Exchange in an initiative to create a sustainable awards evening.

Patrick Nußmann, chief financial officer, at Kaldewei said: “Kaldewei is delighted to be one of the partners at the kbbreview Retail & Design Awards. Sustainability is a global issue and is becoming more relevant than ever within the kitchen and bathroom market and is fast becoming one of the biggest influences on the direction the kitchen and bathroom industry is taking – and the kbbreview Retail & Design Awards 2019.

“The newly established ‘Sustainability Partners’ category is ideal for Kaldewei. The synergy is perfect, as an ethical steel enamel manufacturer, all Kaldewei’s iconic bathroom solutions are 100% recyclable, made from natural raw materials: steel and glass.”

Kaldewei say that sustainability is a key part of its identity and has welcomed this opportunity to highlight both its ethical and ecological commitment to the environment. In 2018, Kaldewei joined forces with the WWF working on a marine conservation programme in Vietnam’s Mekong Delta, in Southeast Asia.

Nußmann continued: “The issue of sustainability runs through all areas of the company, and it is a key element of Kaldewei’s corporate philosophy. Our material, Kaldewei steel enamel uses natural raw materials to produce it and at the end of its exceptionally long life our steel enamel can be fully recycled. Our production has been environmentally-friendly from the 1980s and since then we have consistently avoided the use of colour additives that cannot be reconciled with the environmental principles we have set ourselves.

“In 2017, we were recognised in the Products category for our Kaldewei steel enamel with a Green Good Design Award, one of the world’s most prestigious sustainability accolades.”

“The Green Good Design Award shows the public which companies are leaders in the manufacture of sustainable products. We underline the long product life and our quality promise with a 30-year warranty – this too is an important aspect of sustainability. Furthermore, when it comes to our design, we set the highest value by giving our bathroom solutions a timelessly classic design – after all, a Kaldewei bathroom should not only last for 30 years but also remain attractive for 30 years.”

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