VictoriaPlum.com has relaunched the mfi brand with a new bedroom collection.
The bathroom retailer acquired the rights to the mfi brand name in 2011, after the company was placed into administration in 2008 and failed to find a buyer.
However, mfi ceased trading in July last year due to the expansion of sister company VictoriaPlum.com into home furnishings.
Since the acquisition, VictoriaPlum.com has launched a new website, opened a new 227,000sq ft distribution centre and set up a VIP two-person delivery service.
VictoriaPlum.com said it is now in a position to expand into other areas of the home and the mfi bedroom collection signals the start of this.
Jon Crook, head of trading, said: “The team at VictoriaPlum.com have used extensive customer research and market insights to carefully select our mfi range. We are really proud of our bedroom furniture and think it is the perfect collection to launch mfi back into the market and help VictoriaPlum.com to further grow as a leading online home retailer.”
The bedroom collection officially launched on March 22.