Fisher & Paykel has created videos designed to show off its premier brands.
In collaboration with retail content specialists, WeBelieve Media, the New Zealand based company said it wanted to highlight the innovation and design of its products in the most effective way.
The short videos include its OB60SC9DEPX1 oven, Designer Double DishDrawer and RF540ADUSX4 French-door Fridge Freezer.
The move comes at a time when more companies are investing in videos and the effectiveness they can have, particularly on social media.
Fisher & Paykel has also created product review videos, with the help of white goods specialist Adam Cooper, co-founder and creative director of WeBelieve Media.
“Great content is no longer a nice-to-have but a must-have” Cooper said. “Having as much as possible will not only create awareness of you to your customers, but also educate them to make an informed purchase, and in turn, will no doubt increase sales conversion.”
The videos are due to go live in January.