| FACTS: The Expo top ten | |
30 July 2008We run down the need-to-know facts about London's biggest kitchen, bedroom and bathroom trade show...1. Kbbreview Expo is run and supported extensively by dmg world media, the?publisher of the most comprehensive portfolio in the industry. This includes?kbbreview, the sector’s leading trade magazine for nearly 25 years as well as consumer publication Kitchens, Bedrooms and Bathrooms - which celebrates its 18th birthday this year. The portfolio also includes contractor and specifier magazine KBB Space and?electrical retail title ERT Weekly. 2. The prestigious kbbreview Industry Awards will be held on the Monday night of the Expo in the Platinum Suite at the ExCeL. The 1,000 person black tie event is a key date in the industry calendar and a major networking opportunity as well as a celebration of the best of retail and design talent. 3. Expo will be held at London’s multi-award winning exhibition venue ExCeL - also home to nine of the top ten trade events in the capital and two out of three of the biggest consumer shows in the UK. In 2007, independent research found that nearly 80% of Expo exhibitors thought ExCeL was excellent, very good, or good. 4. Marketing exposure for attracting visitors will more than double for 2009?compared to 2007. This will utilise print, direct mail, email and online promotions with further plans targeting contractors, specifiers, interior designers and architects. We also have a dedicated PR company working to gain maximum exposure. 5. Kbbreview, the industry’s leading trade magazine, will not be carrying any?marketing or advertising for KBB London. Equally, it will not be running any preview or review editorial. 6. Dmg world media has stated categorically that it is fully committed to running the 2009 Expo. It will not be cancelling the show under any circumstances. 7. At the 2007 Expo, independent research showed that more than 80% of visitors rated the show as excellent, very good or good. 8. The principal industry bodies - the Bathroom Manufacturers Association (BMA); the Kitchen, Bathroom, Bedroom Specialist Association (KBSA); National Training Group (KBB NTG); and the Institute of Kitchen, Bedroom and Bathroom Installers (iKBBI) - will ONLY be exhibiting at the kbbreview Expo in London. 9. ExCeL is at the heart of the Thames Gateway, one of the largest regeneration projects in Europe, where the government is building more than 160,000 new homes as well as the massive 2012 Olympic park. A key part of the Expo marketing plan is dedicated to attracting key decision makers from these major developments. 10. Key features at Expo aim to reflect the rapidly changing market with features such as the Innovation Gallery and targeted support and advice for the retailer including an extensive workshop and seminar programme designed by the editorial team of kbbreview. There will also be a dedicated Industry Awards Gallery where Expo visitors can view all the finalists and winners from the Monday evening event. | |





