Alno unveils '2013' strategic plan

09 February 2010

German kitchen manufacturer Alno AG, has initiated what it calls a 'comprehensive strategy' to boost the company's medium to long term fortunes.

The released details of the '2013' plan are sketchy at best, but involve a repositioning of the group brands of Alno, Wellmmann, Impuls and Pino.

There will also be a focus on bringing production technology and common administration functions together where possibleXThe outcome of the 'clear positioning' of the brands and products will be unveiled at the Eurocucina International Furniture Fair in Milan in April.

Chief executive Jorg Diesel, said the new measures will drive growth and profitability for Alno AG: Alno 2013 is a sustainable concept displaying the right balance between cost reduction and investment in growth measures. Although we have a tough task ahead, the management board and supervisory board are convinced we will master it."

For the 2009 financial year, Alno AG says that while the market fell by over 3%, its order numbers increased by 1.2% and its market went up by 1%.

Closer to home, Alno UK has stressed that this streamlined administration will not affect operations in this country.

Jonathon Wagstaff (pictured), managing director of Alno UK, said: "The 2013 strategy sets out a clear path for the company to grow with a consistent brand message and will ensure that we fully exploit synergies between each of our factories to maximise our operating efficiency and deliver excellence in customer service."

Alno AG has four production sites in Germany and one in Dubai and has 7,000 distribution partners in more than 64 countries.

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Alno unveils '2013' strategic plan	Back
09 February 2010 German kitchen manufacturer Alno AG, has initiated what it calls a 'comprehensive strategy' to boost the company's medium to long term fortunes. The released details of the '2013' plan are sketchy at best, but involve a repositioning of the group brands of Alno, Wellmmann, Impuls and Pino. There will also be a focus on bringing production technology and common administration functions together where possibleXThe outcome of the 'clear positioning' of the brands and products will be unveiled at the Eurocucina International Furniture Fair in Milan in April. Chief executive Jorg Diesel, said the new measures will drive growth and profitability for Alno AG: Alno 2013 is a sustainable concept displaying the right balance between cost reduction and investment in growth measures. Although we have a tough task ahead, the management board and supervisory board are convinced we will master it." For the 2009 financial year, Alno AG says that while the market fell by over 3%, its order numbers increased by 1.2% and its market went up by 1%. Closer to home, Alno UK has stressed that this streamlined administration will not affect operations in this country. Jonathon Wagstaff (pictured), managing director of Alno UK, said: "The 2013 strategy sets out a clear path for the company to grow with a consistent brand message and will ensure that we fully exploit synergies between each of our factories to maximise our operating efficiency and deliver excellence in customer service." Alno AG has four production sites in Germany and one in Dubai and has 7,000 distribution partners in more than 64 countries.