Roper Rhodes plies its 'trade'

11 February 2010

Members of the Roper Rhodes group product development team dressed up as trade counter salespeople last month to launch their new brand to its sales force.

The brand, aptly named 'trade', has been developed to target the 'price critical' end of the market, traditionally sold through trade counters.

"Launching the 'trade' brand enables us to target a different area of the market without eroding or detracting from the core values of the Roper Rhodes brand," said marketing director Simon Taylor."Our reputation for quality, service and value for money means we are in a perfect position to help our customers pursue this end of the market."

'Trade; is supported by an eight page leaflet and brochures available through countertop dispensers. All the products are available off the shelf and retailers are 'encouraged' to carry stock.

Taylor said that customers buying 'trade' will receive the same levels of customer service support, spares and technical information as the standard Roper Rhodes collection.

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Roper Rhodes plies its 'trade'	Back
11 February 2010 Members of the Roper Rhodes group product development team dressed up as trade counter salespeople last month to launch their new brand to its sales force. The brand, aptly named 'trade', has been developed to target the 'price critical' end of the market, traditionally sold through trade counters. "Launching the 'trade' brand enables us to target a different area of the market without eroding or detracting from the core values of the Roper Rhodes brand," said marketing director Simon Taylor."Our reputation for quality, service and value for money means we are in a perfect position to help our customers pursue this end of the market." 'Trade; is supported by an eight page leaflet and brochures available through countertop dispensers. All the products are available off the shelf and retailers are 'encouraged' to carry stock. Taylor said that customers buying 'trade' will receive the same levels of customer service support, spares and technical information as the standard Roper Rhodes collection.