Rebrand for EasyQuote

17 February 2010

Business management software provider EasyQuote is changing its name to EQ Software. The timing has been chosen to mark the company's tenth anniversary and its presence at kbb Birmingham.

The company said the name has served the business well but it was felt by both customers and management team alike that it no longer "reflected the strength and depth the product, and the company, offered."

The rebranding follows a year long research strategy with businesses and prospective users.

EQ Software's managing director, Leigh Martin, said: "Implementing the EQ Software name change better positions our brand identity and provides for a broader portfolio of products and services in the future."It's long overdue really as the product has been far more than just a quoting tool for some time now."

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Rebrand for EasyQuote	Back
17 February 2010 Business management software provider EasyQuote is changing its name to EQ Software. The timing has been chosen to mark the company's tenth anniversary and its presence at kbb Birmingham. The company said the name has served the business well but it was felt by both customers and management team alike that it no longer "reflected the strength and depth the product, and the company, offered." The rebranding follows a year long research strategy with businesses and prospective users. EQ Software's managing director, Leigh Martin, said: "Implementing the EQ Software name change better positions our brand identity and provides for a broader portfolio of products and services in the future."It's long overdue really as the product has been far more than just a quoting tool for some time now."