Q What does Cosentino hope to achieve at kbb Birmingham? 

A Kbb gives us the chance to further establish our position as the world's leading manufacturer of quartz-based products and surfaces. We are launching the new Silestone Integrity sink and Bathroom Collection, which we are very excited about. The new Integrity sink is the first to be made from one piece of Silestone. It integrates perfectly with the worktop and has all the benefits of Silestone. The new Silestone Bathroom Collection will allow designers to create truly bespoke and individual bathrooms. Eco by Cosentino has also been short-listed as a finalist for the Environmental Innovation Product Award for Kitchens in the kbbreview Industry Awards 2010. 

Q Could this kbb show mark a fresh start for the industry? 

A For most people, the past 18 months have been all about survival. As an industry, we will have lost the weak businesses that were unable to adapt, develop and differentiate. Those that take part in this year's kbb Birmingham show will demonstrate that they are well run, that they are serious about moving forward and are ready to collaborate with partners to grasp every opportunity that the upturn creates.

Q What products have stood out for you since the last show? 

A Induction hobs are finally becoming increasingly popular with consumers, as are taps that produce near-boiling water, eliminating the need for a kettle. 

Q How's business, good or bad considering the market? 

A Our core brand, Silestone, continues to thrive. According to anecdotal evidence from our fabricators and kitchen studios, it is their most requested worktop and is becoming more popular than granite. We base our success on providing an exceptional product that has strong consumer awareness, supported by quick and efficient service to ensure stock is always available and delivered in time. With Silestone, the hygienic properties and the new sink give us the edge on the other products that are available in the market. Eco by Cosentino is perfect for architects and designers who are looking to offer customers a product that looks great but is also helping the environment. 

Q Has the downturn changed the way consumers approach buying a kitchen? 

A They definitely regard worktops as the finishing touch to their kitchen and recognise that they are worth investing in. Good quality worktops, capable of withstanding the demands of today's hard-working kitchens, not only look fantastic, but will last and last. Customers also want to put their own stamp on their kitchen design and Silestone is regarded as a great quality, aspirational surface, which is available in over 100 colours - something for everyone.