Q What are you doing at the kbb Birmingham show? 

A The main theme for kbb Birmingham 2010 will revolve around our retailer support package and our branded store concept. We will be showing our Series Linea kitchen collection, which will be displayed with textured fascias that have amazing tactile appeal - we are hoping visitors will find them very touchable. Our Variocolore range continues to go from strength to strength, so we'll be showing off the newest shade - a delicate pale blue that provides a more interesting alternative to white, but you can imagine it will be just as timeless. 

Q How's business at William Ball?

A Despite the current economic climate, William Ball studios have enjoyed a prosperous year with the announcement that sales growth throughout 2008 has continued into 2009. William Ball attributes this success to the branded store concept created by its sales and marketing team. The development of this winning formula ensures continued sales growth for William Ball studios as well as creating a successful business model for future development. The tried and tested branded store concept is now being offered to selected partners. 

Q Has the downturn changed the way consumers approach buying kbb related products? 

A People are definitely playing it safe by choosing more classical, timeless designs. There's a noticeable trend towards nostalgic design that's reminiscent of better times. People are investing in their homes, since the current property market is making it hard to move. This has meant a definite demand for higher-quality products as people are designing interiors that they want to live in for a long time rather than quick-fix makeovers to allow them to climb the property ladder. In this respect, I think the stagnant property market will have a positive impact on mid-market kbb sales. 

Q Score your confidence in the industry's performance over the next 12 months out of 10. 

A I'd give it a six. There have been some big names that have fallen on hard times, and sadly some closures, but on the whole brands are keeping their head above water and weathering the storm.