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KBB Review Title

Online or breadline
06 May 2010

Unless you've printed it out for some reason best kept to yourself, you're probably reading this on the kbbreview website so you've probably got a jump on this question, but how internet literate are you?

And for 50% of them, it's the first site they visit when they turn on the PC.

A report back in 2009 said that 60% of British households currently have broadband and the Government announced plans to bring it to 100% by 2012 (although that may change at any moment of course). 

Now while you may have broadband and use it to shop, book holidays, read the news and thousands of other things, how does your business take advantage of it? 

Do you have a website? If you're being totally honest, is it any good? Is it something you keep meaning to sort out but haven't quite got round to yet?

The internet has been a massive threat to margins, particularly with appliances and smaller bathroom purchases, but with that argument aside how much is it part of your everyday business life?

You may not sell things via a website, but how much do you use email to communicate with customers and suppliers? Do you use supplier sites to order products and manage your accounts?

And, perhaps most importantly, the next generation of consumers, retailers and suppliers will know no other way of operating so will they find an industry ready and willing? Or an industry belligerent and resistant?

These aren't all rhetorical questions by the way, I genuinely want to try and understand where we're up to and where we're going and whether it's voluntary or kicking and screaming. 

My own initial opinion, for what it's worth, is that it's miles behind more forward thinking industries and is a real ticking time bomb for the future, but I really want to be proved wrong...