Udo Happe, the former joint managing director of Kaldewei UK, is the new head of export for Alape. He actually joined Alape in January but this new role was implemented in July. The move is part of Alape's ongoing plans to increase its exports beyond its current share of 42% of output. Happe is now responsible for sales of the company's entire retail and project business. Dornbracht UK's managing director Mark Booth said: "We are delighted to welcome Udo Happe to our group and are confident his support will be of great benefit to the team as a whole. His knowledge of the UK will be of added advantage to Alape's growing brand presence."