The name of MFI, the retail giant that went into administration at the end of 2008, is up for sale.

 

Intellectual property company Metis Partners is selling off MFI's various brands and related domain names on behalf of its administrators.

 

 

The move, which Metis is talking up as reminiscent of Woolworth's return to the market as an online retailer, includes a long list of MFI trademarks, logos, artwork and intellectual property in addition to 205 internet domain names.

 

 

MFI had a large property estate of nearly 200 stores at its peak, selling more than 50 million items a year to 2.5 million households. It ceased trading in December 2008 after failing to secure rental relief from its landlords.

 

 

Metis founder Stephen Robertson said: "For people in the 30 to 40 age bracket MFI is an instantly recognisable brand which is synonymous with reasonable quality at reasonable prices. Just as the Woolworths name lived on web after its demise, there is a great opportunity for business people to profit from the embedded value in the MFI name."