British kitchen manufacturer Mereway is strengthening its Mereway Kitchens brand by bringing its other trading names under one banner.

Sold through a nationwide network of retailers, Mereway has three brands - English Revival, Cucina Colore and Complete Kitchen Collection. These will now all be marketed as part of the Mereway Kitchens portfolio.

Mereway is also introducing a new range, Trend Interiors. Formerly Trend Joinery, the range will be renamed and repositioned at a more affordable price point.

Mereway's sales and marketing director Graham Jones, said: "In some senses, until now we have been hiding our light under a bushel," he says. "We believe that it's time for Mereway Kitchens to raise its profile, claiming well-deserved recognition for being British made, hand crafted kitchens of quality, backed by commitment to outstanding customer service.

"Those who know Mereway well understand our values, but a re-focus on our brand with a powerful marketing campaign, will enable us to communicate those values to a wider audience and take our rightful position in the marketplace."

The new campaign theme, 'Live Life the Mereway', will promote the brand to consumers with a series of strong lifestyle images and stories.

Mereway has also invested in a new showroom which features 13 displays for its principle three brands and a separate new showroom has also been unveiled for Trend Interiors.

"Mereway also celebrates its 25th anniversary this year," Jones said. "Which seems a great time to breathe new life into our brand. We will continue to be true to our heritage, but will be focusing now on presenting still more inspirational products with innovative features and benefits, which will appeal to increasingly discerning customers."