| 24 August 2010 | |
MARKET ANALYSIS: Steam ovens |
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The steam oven has been around several decades, in fact the first integrated model was demonstrated in the UK in the late 1970s.
They have been slow to take hold and are still a niche product, but they are finally going from strength to strength in popularity.The growing obesity crisis plaguing our society has brought steam cooking to the fore.
Recent reports show that if the trends in adult obesity continue, a third of all adults in England (13 million) will be obese by 2012. The Department of Health reported that treating obesity cost the country £4.2 billion in 2007 and will rise to £6.3bn by 2015. This and people's concern over health and nutritional issues means there has never been a better time to promote healthy cooking methods - and steam cooking is one of the best.
Steam ovens and combination steam ovens provide the cooking medium of the moment, offering many health and lifestyle benefits. Steam cooking preserves the integrity of the ingredients, retaining texture, flavour, nutritional value and colour. Little or no fat is required, nor is the addition of salt or sauces. You can cook several foods and dishes together as there is no flavour transfer, which conserves energy and is convenient for busy households.
Developments in design and technology have evolved from the professional world. The latest models offer professional steam with convection and grilling systems to roast and bake, to produce juicy, tender and golden brown results quicker.
As complicated as the technology is, manufacturers have made the products exceedingly easy to use. Electronic touch controls, monitoring steam and temperature, and automatic programs to minimise consumer effort, have helped ensure perfect results every time.
The technology is right on-trend too, with the huge interest in preparing and cooking fresh food, as many more of us are dining in and entertaining at home. The advent of the living/kitchen space has been the perfect catalyst for built-in multiple ovens and the addition of steam cooking appliances.
Aspirational consumers crave individuality and flexibility which has generated demand for a variety of alternative cooking systems.For the kitchen specialist and design-er, built-in steam cooking appliances have enabled customisation, personalisation and the creation of bespoke cooking systems for customers. They come in convenient sizes, with a choice of installation options. They can be plumbed in or use an integrated water tank. They can be built in or built under, or arranged in a bank or tower with other matching appliances, so they look as good as they cook.




