Euroline, the UK importer of premium Italian appliance brands has unveiled a number of projects planned in 2012.

Along with new marketing recruit, Sarah Lamb, the company plans a complete overhaul of its website and the company logo and Ms Lamb's background in digital media means she is keen to implement an online marketing drive to push forward Euroline's web presence.

Nigel Jacobs, MD of Euroline sales and marketing (pictured) said: "The company rebrand reflects the innovation which comes with the new products we supply."

Euroline is also introducing a new sink and tap range, Aqualine, due to be launched in spring.

Jacobs continues: "The core value of our business is that we bring innovation and quality products to the appliance market, and as part of the evolution, the Aqualine sink brand completes another element in this offer"

Euroline will also be investing in a new showroom despite fears that trading will be as tough as 2011 and they will be looking to support its band of retailers by bringing new products to market, holding their price structure and introducing training facilities. This, Jacobs says "should show a strong increase in our turnover together with increased profits for our retailers."