Rotpunkt, the German rigid kitchen brand, has experienced record growth of 115% in UK sales year on year to June.

The brand was released from its exclusive distribution deal with Waterline in March this year, and now supplies retailers direct from Germany. The move enabled Matt Phillips and James Kidd, who now head up the Rotpunkt business in the UK, to offer dealers a 20% reduction in price.

Commenting on the growth, Phillips, head of Rotpunkt UK sales, said: "There was an immediate benefit to retailers of around a 20% price reduction just by Rotpunkt supplying direct, and, of course, the more favourable euro exchange rate has also helped. Supplying direct has also improved our service to retailers, who now receive a full dimensional specification, kitchen plan and floor plan from Germany."

The move has helped the brand maximise opportunities in the UK and expand its dealer network. It has already taken on five new retailers to date, with plans under way to further increase that number.