Bathroom furniture company Utopia has launched what it describes as its "most significant product launch ever, both in terms of scale and design".

There are four main ranges, the curved 'Symmetry' and 'Encurva', the straight framed 'i-line' and the straight 'Timber Modular'.

Speaking at the launch event, CEO Simon Russell said: "We are poised to launch four new furniture concepts that are completely new in the marketplace. Such is the size and significance of the launch, we have built a vast new 7,000sqft showroom and colour studio to present the products."
There is also a full range of brochures and POS material available to retail partners.

Utopia's last major launch in the Autumn of 2009 followed a period of uncertainty for the company, but since then is has reestablished itself as a significant player in the bathroom furniture market under Russell's stewardship.

"In a slow market with a noticeable lack of investment and innovation over the last two years by our competitors," he said. "We are proud to be a British manufacturer investing heavily in new product devlopment, new equipment and also recruiting additional staff.

"This ground breaking launch will see us not only targeting our traditional market, but also moving into additional areas."