| 06 September 2010 | |
Design view: wine coolers |
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Steve Woodworth, sales director for Liebherr, takes a look inside wine coolers...
Multi-temperature wine cabinets offer the benefit of innovative climate technology, engineered specifically for storing wines, combined with premium-quality equipment with a classical, elegant design.
The wine cooler market is now split obviously into two categories; high end and low end. The middle ground within this special market has effectively disappeared. The high-end consumer typically collects expensive wine and understands the need to preserve these bottles in optimum conditions.
The high-end wine cabinet sales have shifted to a younger, affluent audience who like their wine collection to be on show. They know about the importance of storing wine correctly and appreciate the flexibility of storing at multi-temperatures.
This consumer enjoys entertaining at home and likes to be knowledgeable about wine.The temperature at which wine is served is essential for savouring the flavour at its very best. It is only under ideal conditions that a good wine can develop into a really excellent vintage and maintain its long-term value.
For this, technically advanced wine storage cabinets and multi-temperature wine cabinets are the perfect solution for the high-end market. Incorporating the latest climate technology, they provide precisely the right conditions for wines to mature in peace and reach their peak of flavour.
Professional wine coolers and preservation cabinets at the high end of the market include electronic control systems and specially developed compressors to ensure that wines are stored undisturbed in peace and quiet. A host of other thoughtfully designed features, such as charcoal filters and recirculated air cooling both ensure a consistently high air quality to help wines progress safely to maturity. With special glass doors for essential UV protection, these appliances are specifically tailored for storing wine in optimum conditions.
The current market position is fluid as wine sales are set to increase towards the end of the year, whereas integrated appliance sales have decreased. Traditionally this is the time that people undertake kitchen refurbishments in anticipation of approaching festive entertaining in addition to the need for extra wine storage.




