Slow recovery for shower market

09 March 2010

The shower equipment market is showing some signs of recovery, but it will be slow with at least two years of consolidation before significant growth, according to a new AMA report.

The shower sector has an estimated value of around £435 million at manufacturers selling prices (MSO) in 2010. This is just a 1% increase compared to 2009 and reflects the expected continued impact of the UK economic downturn on the building and home improvement markets, AMA said.

"The UK shower equipment market had been growing in volume and value until the impact of the recent economic recession, but like other higher value consumer goods has been under considerable pressure more recently, both from the housebuilding industry and the home improvement sector," the report says.

Shower controls make up the largest proportion of the market with a 45% share. Enclosures, screens and trays have grown their proportion in recent years and now account for only a little less than the shower controls sector at 44%. Shower accessories account for the remaining 11%.

"The main distribution channel continues to be builders and plumbers merchants with the DIY multiples also holding a substantial share," the report continues. "Online e-tailers are also becoming more important as consumers increasingly use the internet to source the best deals."

The report also says that sustainability and water efficiency have become an increasing concern with UK householders.

Forecasts suggest that 2010 and 2011 will be two years of consolidation as consumer confidence and housebuilding levels improve.

And in the medium to long term, the shower market is expected to return to growth and, by 2014, value will rise to £499 million at MSP, which would represent an increase of around 15% compared to the market size in 2010.

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Slow recovery for shower market	Back
09 March 2010 The shower equipment market is showing some signs of recovery, but it will be slow with at least two years of consolidation before significant growth, according to a new AMA report. The shower sector has an estimated value of around £435 million at manufacturers selling prices (MSO) in 2010. This is just a 1% increase compared to 2009 and reflects the expected continued impact of the UK economic downturn on the building and home improvement markets, AMA said. "The UK shower equipment market had been growing in volume and value until the impact of the recent economic recession, but like other higher value consumer goods has been under considerable pressure more recently, both from the housebuilding industry and the home improvement sector," the report says. Shower controls make up the largest proportion of the market with a 45% share. Enclosures, screens and trays have grown their proportion in recent years and now account for only a little less than the shower controls sector at 44%. Shower accessories account for the remaining 11%. "The main distribution channel continues to be builders and plumbers merchants with the DIY multiples also holding a substantial share," the report continues. "Online e-tailers are also becoming more important as consumers increasingly use the internet to source the best deals." The report also says that sustainability and water efficiency have become an increasing concern with UK householders. Forecasts suggest that 2010 and 2011 will be two years of consolidation as consumer confidence and housebuilding levels improve. And in the medium to long term, the shower market is expected to return to growth and, by 2014, value will rise to £499 million at MSP, which would represent an increase of around 15% compared to the market size in 2010.