Life is Sweet for AB Distributors

10 March 2010

AB Distributors, one of Northern Ireland's largest premium kitchen appliance distributors, has launched a new retail initiative designed to help its 300 customers compete with, among other things, internet-only dealers as well as the challenging economic environment.

The strategy - called 'Sweet' - was launched at an event held at the Baby Grand in Belfast in front of an audience of customers.

Speaking at the launch, Paul Lupari (pictured), AB Distributors managing director, said: "The world of kitchen retailing is changing rapidly and, as in every other sector, customers are expecting more for their money. Virtually every business is facing challenges, and Sweet is our way to help retailers develop a new business model to ensure their future sustainability."

The Sweet package includes appliance training and onsite refresher courses, quarterly sales events with a motivational trainer, a showroom design service, chef in residence for demonstrations and showroom events, point of sale, in-store animations and literature. The company will also provide business coaching film clips and regular blogs.

"Although many retailers find it hard to compete with internet competitors on price, they can beat them hands down with customer service," Lupari said. "And Sweet promises to help communicate this to customers. The opportunity to get your whole kitchen, including appliances all at once is very attractive for customers, because it gives them an easier life and is a very powerful way to build a brand."

Based in Lurgan, AB Distributors is a member of the Gowan Group, and distributes brands such as PWS, Neff, Elica and Nordmende.

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Life is Sweet for AB Distributors	Back
10 March 2010 AB Distributors, one of Northern Ireland's largest premium kitchen appliance distributors, has launched a new retail initiative designed to help its 300 customers compete with, among other things, internet-only dealers as well as the challenging economic environment. The strategy - called 'Sweet' - was launched at an event held at the Baby Grand in Belfast in front of an audience of customers. Speaking at the launch, Paul Lupari (pictured), AB Distributors managing director, said: "The world of kitchen retailing is changing rapidly and, as in every other sector, customers are expecting more for their money. Virtually every business is facing challenges, and Sweet is our way to help retailers develop a new business model to ensure their future sustainability." The Sweet package includes appliance training and onsite refresher courses, quarterly sales events with a motivational trainer, a showroom design service, chef in residence for demonstrations and showroom events, point of sale, in-store animations and literature. The company will also provide business coaching film clips and regular blogs. "Although many retailers find it hard to compete with internet competitors on price, they can beat them hands down with customer service," Lupari said. "And Sweet promises to help communicate this to customers. The opportunity to get your whole kitchen, including appliances all at once is very attractive for customers, because it gives them an easier life and is a very powerful way to build a brand." Based in Lurgan, AB Distributors is a member of the Gowan Group, and distributes brands such as PWS, Neff, Elica and Nordmende.