Today, people take for granted many of the wonderful technological advances in their daily lives, from wireless internet, HDTV, induction cooking, frost-free refrigeration to digital music and communication. 

Such technologies have been integrated seamlessly into our homes, enhancing our domestic lives.When comparing the bathroom with other environments in the home, such as the lounge or kitchen, the bathroom has evolved very little in the past 30 years. 

Consumers waste many litres of water with mechanical products, searching for the desired temperature and flow every day. Nowadays, digital technology is increasing in popularity in the bathroom and brings a plethora of features that are evolving the way we interact with and consume water. 

Digital is offering consumers greater flexibility with enhanced features such as presets and the ability to pause water - ideal for hair washing. Both functions can also help cut water consumption significantly. 

Customisation is incredibly important as people strive to fulfil their subjective definition of "the perfect water experience". In terms of showering, a well-designed and modern digital interface is often steered by intuitive icons, which transcend language and help to guide us to our desired settings. 

The controlling element of the product can be separated from the water outlet, which affords the flexibility to place the control at the most appropriate height for the user. These improved and tailored ergonomics result in a more comfortable and pleasurable experience.  

Good design should enable people to interface with technology in an engaging and inspiring way. It should facilitate interaction and deliver all the benefits the technology has to offer. It must be intuitive and simple, but above all relevant, not technology for the sake of technology. 

Going forward, as life becomes busier and consumers search for products that will in turn simplify life and save time, there will be an increasing demand for digital technology in the bathroom.