White goods giant Haier is targeting the UK with two senior appointments. Duan Wei (pictured), Haier Europe's former brand and marketing manager is now the market director for Haier UK & Ireland. This promotion is coupled with the recruitment of Jeff Moody as its new sales and marketing director. "Wei's considerable marketing expertise and Jeff's white goods experience will ensure that the right Haier products will be put to market in a timely fashion to meet each customer's needs and help put Haier on the UK map long-term," said Haier Europe CEO René Aubertin.