BRITISH CERAMIC TILE
Stand: D89
The focus on BCT’s stand will be its new HD Galvanised collection – the most recent addition to its HD portfolio. Tapping into the popular industrial look, the range offers the same design aesthetics as gently rusted metal, BCT says, but on a ceramic tile. “The company has invested in a new brand that sees us position ourselves as the tile brand within the industry with customers at the core of what we do,” Jayne Adamson, head of retail marketing and brand, comments. “We’re keen to introduce our brand strategy to customers and discuss how we can work together into 2018 to drive consumer awareness and ultimately sales through their stores.”
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