Spanish surface specialist Neolith has strengthened its position in the UK with the launch of a dedicated distribution warehouse and showroom.
The move, which sees Neolith establish a dedicated warehouse in Harlow, Essex, was driven by a desire to bring operations closer to its customers in the UK, one of the brand’s fastest-growing markets in residential and commercial applications.
Speaking about its investment in a new warehouse facility at the kbb Birmingham exhibition, Neolith’s UK business development manager Marco De Grazia said: “We were motivated by exceptional growth, having registered a revenue of over €100 million (£88.25 million) last year from sales alone. In addition to having made a sizeable investment in research and development, and increasing production capacity since our launch, we wanted to amplify our sales presence and tighten up our logistics within key territories.
“We now have a fully operational warehouse, where we are stocking the entire range of Neolith Sintered Stone slabs in all sizes, finishes and thicknesses.”
De Grazia also revealed that the decision to establish a stronger foothold within the UK market had been strongly influenced by the uncertainty over Brexit.
“We’ve no doubt that the UK leaving the EU will have a considerable impact on businesses across the continent. As one of our biggest export markets, we want to ensure we limit the effects of this eventuality as much as possible to guarantee that we always have the supply ready to meet any increasing demand.
“We are now in a position to confidently assure our UK audience that, no matter what happens, we will continue to consistently deliver both quantity and quality.”
A new Neolith showroom is also opening in London in spring this year. The aim of this development is to raise the brand’s profile within the UK surfaces market and is complemented by a newly-established sales team.
Shaun Hopkinson, Neolith’s UK area manager commented: “One of our strongest assets is excellent customer service, coupled with product expertise. In addition to the warehouse and showroom, an essential element of our current strategy to increase our UK business share is to employ a sales force of highly motivated individuals.”
He added: “Passionate representatives are the face of the brand and a vital sales tool. We have carefully selected dynamic and enthusiastic ambassadors who will be well equipped to deal with the increase in enquiries we expect when this news is announced. More feet on the ground will ensure hand-in-hand growth with partners.”