Appliance manufacturer BSH has appointed Tristan Sherlock as its new sales director for kitchen independents.
Sherlock (pictured) has spent several years at BSH, working as an area sales manager between 2005 and 2010, and rejoined the company in 2012 as regional business manager in London and the south of England.
He will take responsibility for the development of the Bosch, Neff and Siemens brands, as well as what BSH claims to be the largest field sales team in the industry dedicated to the independent kitchen specialist.
One of Sherlock’s first challenges will be to oversee the successful introduction of a number of new product innovations in spring 2017.
Simon Jones, director of BSH kitchen division, said: “This appointment will strengthen the already successful BSH team dedicated to the independent kitchen specialist, and will further support our development as the clear market leader within the sector.”
Sherlock added: “I obviously feel extremely privileged to be given the opportunity. With so many new innovations and initiatives on the horizon for the Bosch, Neff and Siemens brands, it’s an incredibly exciting time for the company as well as our customers.”