Grohe UK has appointed Ina Sielemann (pictured) as general manager.
Sielemann will report directly to regional vice president Central and West Europe, Andrea Bußmann.
She replaces Christian Götter, who returned to Germany to take up a role in the company’s headquarters in Dusseldorf.
She brings with her a wealth of experience in sales and marketing functions gained during her time with Schüco International, and in 2014 was appointed managing director of Schüco Nederland.
Sielemann said: “I am pleased to have joined such a dynamic team with ambitious plans for the UK. Grohe already enjoys a strong brand presence here and I look forward to working with the team to continue accelerating our growth.”
Regional vice president, Central and West Europe, Andrea Bußmann commented: “Grohe is delighted to welcome Ina to her new position as general manager United Kingdom. Her breadth of experience across sales and marketing will play a pivotal role in continuing to build on the strong brand portfolio and business development established by Christian Gӧtter. Christian has been crucial to the success of the UK market since his appointment in February 2016 and we are delighted that he will now bring his expertise to new challenges working at our HQ in Dusseldorf.”