Indian bathroom solutions manufacturer Jaquar Group has launched its high-end brand, Artize, in the UK.
The brand was unveiled to retailers, architects and interior designers over a two-day event in Covent Garden, London.
The introduction of Artize follows the successful launch of Jaquar in the UK two years ago and meets demand from the company’s retail partners who are looking for a “more high-end, unique offering”.
“Artize has caused a fantastic reaction everywhere we have presented the range,” Rajesh Mehra, director and promoter Jaquar Group, said. “It is jewellery for the bathroom with designs that have captured the imagination. It is our flagship luxury brand and we believe it will make a huge impact in the UK and Europe.”
The collection includes faucets, shower concepts, ceramics, steam and sauna solutions in its wellness range and matching accessories.
Speaking to kbbreview at the launch of the brand in London, Martin Voisey, UK head of Jaquar, said: “We’d always planned to launch Artize in the UK once we’d got the Jaquar brand to a certain level in the market.
“Our goal was always to be able to offer our UK retail partners a complete bathroom solution and, with Artize we can offer that.
“This is not just a new product. There is a major powerhouse behind this brand with five state-of-the-art manufacturing units in India and one in South Korea spread over 270,000sq m.
“It is a new level of quality and precision for the UK, manufactured in a Commonwealth Country lined up for the first trade deal following Brexit. The timing is perfect for the market, surpassing global levels of quality and set to make an impact in both commercial and domestic markets.”