Wendy Bennett has joined the Aqualisa board as customer experience director.
She will be responsible for marketing in addition to customer service and quality. Bennett joined Aqualisa 20 years ago as a helpline advisor and has in-depth experience within the company. She said: “I’m delighted to have the opportunity to lead such a vibrant and diverse team. I look forward to seeing Aqualisa growing market share across all categories and channels.
Chief executive David Hollander added: “This role is a bold innovation, responsible for the communication between Aqualisa and all our customers. By combining customer service and marketing, we can deliver the integrated communication for which we strive.”