Bristan Group has appointed Gareth Griffiths as trade sales director.
Gareth will be responsible for the Bristan trade sales team, with independent control over the merchant and buying group strategy, as well as work with the company’s marketing team to engage with both installers and merchants.
He was a general manager for Heritage Bathrooms, a brand owned by Bristan Group, and has almost 20 years of experience.
General manager at Bristan, Ian Hansell, said: “Gareth has a wealth of experience and his appointment as trade sales director will undoubtedly boost the Bristan team. I look forward to working closely with Gareth over the coming months, as we strengthen the trade business.”
Griffiths said: “After many years working within the Bristan Group, I’m looking forward to taking on the new challenge of heading up the trade sales team. Working with merchants across the country, the ultimate objective is to drive sales of Bristan’s leading range of kitchen and bathroom products.”