Joining the Hoover Candy Group in the newly-created role of director of brand and communications is Antony Peart.
He will work alongside the company’s head of brand strategy and identity – Gianpiero Morbello, who is based in Italy – as well as the UK marketing teams, to implement corporate and brand communication strategies.
The position will cover the marketing for the Hoover, Candy and Baumatic brands in the UK and Republic of Ireland. Peart joins after 18 years with Brother International Europe. He brings more than 20 years’ marketing experience to his new role.
“Hoover is one of the most iconic brands of the 21st century,” he said. “I’m really looking forward to working with the team to help deliver the best possible experience for our customers.”