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16 January 2012

Ram Kitchens returns

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Feb 2012 PJH Ram Kitchens

Distribution giant PJH has re-introduced the famous Ram Kitchens brand to the UK market.

Ram Kitchens, manufactured by Spring Ram Plc in Yorkshire, which found fame in the 80s with its flat pack kitchens is available in the UK again through the PJH Group.

PJH distributed the brand in the UK through the 80s and 90s during the height of its success. The distributor was keen to re-introduce the dormant brand to UK customers due to the strong brand credentials that have always been associated with it.

Part of an ongoing strategy to develop its product offering and to improve customer service, PJH says the brand will complement its own brand of mid market kitchens, the K Kitchens collection, and offer its network of retail, merchant and contract customers a wider choice of solutions to suit a variety of styles, budgets and specifications.

The Ram portfolio will feature a choice of 16 styles, with solid 18mm white cabinet, ranging from traditional to contemporary and is available from stock on a 48 hour delivery timescale.

As well as a fresh new logo, the brand will be supported by a comprehensive range of marketing material, including a dedicated website, downloadable apps, social media support, brochures, price lists, POS, display discounts and promotional activity.

Amanda Watson, kitchen product manager, PJH Group said: "By reacquainting and reminding customers of the many qualities of the Ram brand - from its 'Made in GB' robust and durable manufacturing properties; to its highly competitive pricing; and on-trend styling; combined with PJH's market leading distribution and customer service standards, we believe the Ram kitchen collection will prove popular with stockists and consumers alike."

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