Explaining its decision, the company said customer care should be as important to any business as the quality of its products.
Darren Chisholm, national sales manager for Jaquar, said: “Offering beautifully designed and carefully crafted bathroom products is very important, of course.
“But when you add excellent customer service, you have a winning combination that will have customers coming back repeatedly, as well as recommending you to others.
“You might have some of the very best products available but your sales – and reputation – will suffer if you don’t pay enough attention to your customers, ensuring they feel valued and that you truly appreciate their business.
“We’re striving to make the Jaquar Group name synonymous with exemplary customer service, from our relationships with, and the support we provide to, suppliers, dealers and retail partners to contractors and other people purchasing our products.
“High-quality customer care adds value to your business and can make or break reputations, particularly in such a competitive sector, which is why we’re proud to sponsor the Bathroom Customer Service of the Year Award.
“That means ensuring we have adequate stock, providing clear installation instructions, help and support with displays, and availability of spare parts.”
The kbbreview Retail and Design Awards celebrate their 25th anniversary in 2019. Last year the Bathroom Customer Service of the Year accolade went to Victor Paris Bathrooms in Edinburgh.
Chisholm added: “These awards are a celebration of the very best retailers, designers and manufacturers in the kitchen and bathroom industry, so we are delighted to be a sponsor and to be associated with these honours in their silver anniversary year.”
- Don’t miss out on the kbbreview Retail & Design Awards and book your seats now