Caesarstone holds prices in wake of ‘phenomenal’ growth

Caesarstone UK has confirmed there will be no price increase in 2019 for its quartz surfaces.

It is the second year in a row that the Israeli luxury work surface brand has held its prices.

Caesarstone UK managing director Amir Reske said: “Despite the uncertainty surrounding Brexit and the weakening of the pound, we have not followed in the footsteps of others by taking advantage of the current economic climate to increase prices.

“Our UK business is growing at a phenomenal rate, driven by exceptional products, sold at competitive prices and backed by peerless service. This move demonstrates our continued, long-term commitment to the UK market and our partners operating within it.”

He added: “A healthy UK kitchen and bathroom sector requires its most prominent players to work towards long-term, sustainable growth for the industry at large.

“We are working with many partners across all areas of our business, adding value and supporting their growth as well as our own. We have a proven, value-add approach that has seen us grow our account base significantly in the past 24 months as an ever-increasing number of companies recognise the value and benefits of working with Caesarstone UK.”

He said Caesarstone, which manufactures its quartz products in Israel and the US, was not interested in a “race to the bottom” and would not be competing with cheap commodity imports from China and elsewhere.

“This is not the hallmark of a credible business nor the foundation of long-term growth,” Reske said.

“Caesarstone is, and will always be, a premium brand, offering high-end products and superior service, delivering genuine value for money while catering for all budgets.”

The firm launched two new price promotions this week. It said its 5143 White Attica (normally Group 4) would be available at Group 3 prices until end of June, while its 4046 Excava, normally Group 5, would be available at Group 4 prices for the same period.

“In order to create meaningful value for the market, we focus price promotions on products where there is a high level of consumer interest,” said marketing vice-president Jon Stanley.

“Naturally, this tends to be the more unique designs within our portfolio, such as 4046 Excava, from our Metropolitan Collection.”

New Caesarstone product launches for 2019 will be announced in due course.

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