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Search Results for: Paul Da Silva

The ‘Ten S’ strategy to build a successful retail business

Paul Da Silva outlines his top tips for business planning and the ‘Ten S’ strategy to build a successful retail business.

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Experience isn’t everything

KBB retail consultant, Paul da Silva, looks back on his early experiences with MFI when he discovered how much easier it is to teach someone product knowledge, rather than how to sell.

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Sales – how to do them properly

KBB retail consultant Paul da Silva considers the thorny issue of ‘sales’, what the law says about running them and how independent retailers could do them better and make their special offers more appealing to customers

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