Hoover Candy Group has appointed Antony Peart as director of brand and communications.
The new role was created to work alongside the company’s head of brand strategy and identity – Gianpiero Morbello, who is based in Italy – as well as the UK marketing teams, to implement corporate and brand communication strategies.
The position will cover the marketing for the Hoover, Candy and Baumatic brands in the UK and Republic of Ireland.
Peart (pictured) will oversee communications and advertising campaigns across the group’s product sectors, which include built-in and freestanding MDAs and SDAs.
He joins from Brother International Europe, where he had worked for the past 18 years. He brings more than 20 years’ marketing experience to his new role.
“Hoover is one of the most iconic brands of the 21st century,” he said. “The fact it’s still a well-known, household name speaks volumes, considering it was established more than a century ago. I’m really looking forward to working with the team to help deliver the best possible experience for our customers.”
Hoover Candy Group UK chief executive David Meyerowitz added: “Antony’s considerable experience is a huge part of why we were so pleased that he decided to join us.
“It’s an incredibly exciting time, as we’re in the midst of launching our most innovative lines ever, with connected product ranges including the ground-breaking Vision oven, Discovery vacuum cleaner and One Touch laundry appliances.
“We’re certain he’ll help drive our innovation messaging and assist in building our brand vision for Hoover Candy.”