Appliance brand Siemens has revealed plans to open its first UK home appliance showroom in London this autumn.
Located at 14 Wigmore Street – a the heart of London’s ‘kitchen alley’ – the brand said its dedicated 350sq m showroom will be aimed at consumers and trade partners and cements its commitment to the UK kitchen industry.
It is also just metres away from BSH’s existing Gaggenau flagship studio, located at 40 Wigmore Street.
Designed to offer visitors an ‘immersive’ experience, showroom will feature working displays of the latest innovations from the premium brand including its complete range of connected appliances. It will also include a virtual reality lounge where customers will be able to visualise their appliances in a kitchen setting prior to finalising their design.
Work is currently underway to fit out the building and the first appointments will be available to book from the autumn.
Commenting on the announcement Gaelle Thibaud, Siemens marketing manager, said: “We’re excited to announce our first showroom in the UK. We have enjoyed great success with our customer showroom in Dublin by offering live demonstrations and expert product advice, and we’re looking forward to replicating that in an environment dedicated to the Siemens brand.
“This investment gives Siemens a physical presence in our capital and demonstrates our commitment to the UK kitchen industry. Offering customers an opportunity to see and use the appliances before purchasing will be more important than ever in the coming years and so we believe our new showroom will be a valuable resource for consumers and trade partners.”