BA Components launches MyBA

BA Components has launched its new online ordering platform – MyBA – on January 9.

BA said the launch of the new online ordering platform showcases its commitment to the growth of the business and its dealer network.

The platform is an update of its previous BA Live site and allows users to easily order across mobile, tablet or desktop devices; track orders through the production process; personalise the dashboard to suit individual dealer requirements; as well as giving the option to manage the BA account as the users leisure.

David Caulfield sales and marketing director, said: “We are extremely excited and proud of My BA. We’ve spent a huge amount of time, effort and money to ensure we were able to offer a total online ordering and account management system to our dealers.

“BA Live has led the way in our market area for over 12 years from it’s first launch in 2004. Even though we’ve upgraded a few time times in the intervening period, we felt real improvement along with advanced efficiency and usability demanded a completely new platform. Starting from scratch, our IT team built MyBA from the ground up, then running it alongside BA Live and having it tested by a selection of dealers for fine tuning, until we were all happy we had a robust, state-of-the-art system that makes life easier for every registered BA Dealer. MyBA is fast, friendly, innovative, efficient and so easy to use that BA dealers are now going to have time on their hands. I believe it truly is the BA jewel in the crown for 2017.”

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