The CEO of PWS Mark Stephenson shares his thoughts on the biggest challenges facing KBB businesses in 2020, including the need to engage with consumers across multiple platforms and ways to reduce the industry’s carbon footprint. [16-01-20]
Sharan Johal, creative director of Vogue Kitchens in London, picks up on the debate about how the industry is still male-oriented despite the fact that women tend to make the buying decisions as KBB consumers [09-01-20]
The Ripples MD Paul Crow shares his observations on how working with influencer Lily Pebbles significantly boosted website traffic, gained free coverage in an interiors magazine and created numerous other marketing opportunities [28-11-19]
KBSA corporate chair Malcolm Scott looks at just how clever smart products really are and how retailers might sell the benefits [21-11-19]
JT’s sales and marketing director John Schofield sets the record straight on Radio 4 after PM Boris Johnson’s suggestion that shower trays could benefit from a post-Brexit trade deal with Donald Trump [02-10-19]
Sofia Charalambous of Bathroom Origins thinks retailers could be missing a trick by ignoring the kind of products people really like and aspire to [11-09-19]
There are loads of benefits of using InSinkErator food waste disposers, but what’s it like displaying, demonstrating and, most importantly, selling them as part of a kitchen project? We caught up with Anna Hill at Portishead Kitchens in Bristol… [05-09-19]
Many are attracted to the KBB business by the lure of big- ticket prices. But with those come big risks. Wayne Dance, MD of InHouse, highlights the main pitfalls and how retailers can build a business that will stand the test of time. [29-08-19]
Malcolm Scott, the WTA industry conference speaker and KBSA corporate chairman, believes shrinking UK homes are an opportunity for clever designers [14-08-19]