20 October 2011

Neff shakes up MasterPartner scheme

Oct 2011 NEFF masterpartner

Neff has announced a major shake-up of its premium MasterPartner scheme for its best performing retailers.


The new structure will mean the 250 retailers are divided up into a three-tiered system that will grade them according to specific criteria. The company says this means the creation of two higher tier levels than exist now of three-star and five-star, rather than a downgrading of the current set up.


The new structure will kick in from January 9th 2012, and between now and the end of 2011, Neff area business managers will be visiting MasterPartner dealers around the UK to review their status and explain the new initiative in more detail.


Once each dealer's level has been evaluated, an application will be made to the Neff sales director to clarify the company's status within the new three-tier system.


The plan is to offer MasterPartner dealers incentives and rewards to move up a level.


Introduced in 2006, the MasterPartner scheme it is designed to recognise the dealers who show the greatest commitment to the Neff brand and has gained momentum since its inception with 250 Neff dealers now fulfilling the criteria to trade as MasterPartners.


The last three years have also seen the introduction of the Neff MasterPartner Excellence Awards, and the 2011 event was held last month where the winner of the 'Supreme MasterPartner' title was revealed as the Kitchen Design Centre in Blackburn, Colne and Manchester.


Neff sales director Mike Jarrett, said: "Right from the start, the aim of the MasterPartner initiative was to reward the dealers with the strongest commitment and loyalty to the Neff brand. This is still very much the case. By introducing a choice of levels in 2012, we can define a more tangible measurement for our MasterPartners and further reward those whose dedication and loyalty to the Neff brand goes the extra mile."

Neff sales director Mike Jarrett (second from left) and area business manager Richard Hunter (far right) tuck in with the team at retailer Bells of Northampton to raise money for Macmillan Cancer Support at the World's Biggest Coffee Morning event recently. Across the country, 16 Neff showrooms took part and raised over £14,000.

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