DAD to make Montpellier a ‘standalone’ entity

The Montpellier brand will become a standalone entity as it prepares to move away from Domestic Appliance Distributors (DAD) this month.

Tewkesbury-based DAD introduced the Montpellier brand in 2012, which it said offers retailers a comprehensive range of ‘no-nonsense’ products from washing machines, dishwashers and refrigeration to range cookers and built-in appliances.

DAD managing director Adrian Gillman said the Montpellier brand had grown to a size that it could now stand on its own and that “interest in the brand from a consortium has led the brand to leaving the DAD portfolio”.

Gillman added: “We have been negotiating this opportunity for some time. Knowing it was on the cards, we have strengthened the senior management team.”

Montpellier has seen expansion of its management team with Gary Millar (pictured) joining in November last year as its head of marketing. February will also see the addition of a sales director.

Millar said this was an “exciting time” for Montpellier, and that it would be revealing many new initiatives in 2016, along with an extension to its product range.

Montpellier UK has also revealed that it will become an approved supplier to mixed merchant buying group Fortis.

Fortis has 38 member companies across the UK and a combined annual turnover of around £1 billion.

“Montpellier’s brand has been built by offering retailers good margin opportunities, a strong product range always available and great after-sales support,” said Millar. “For the consumer, we offer products that are beautifully functional, backed up with strong guarantee and service packages.”

Millar also confirmed that DAD would continue to carry out distribution of the Montpellier product.

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