WHIRLPOOL: Catherine Balderson

Whirlpool UK has appointed Catherine Balderson as brand manager.

She brings extensive account experience to her new role having previously worked for the company’s New Business Home Delivery Channel as customer marketing manager, which included supporting Shop Direct and Tesco. Prior to Whirlpool, Balderson worked as national account manager for SodaStream.

She said: “My previous role with Whirlpool has given me an excellent insight into the commercial and marketing side of the business. This depth of knowledge will enable me to progress and execute the needs of the brand.” Whirlpool brand communications director Ian Moverley commented: “Catherine’s appointment will bolster what is already a strong and talented team and we’re delighted to have her on-board.”

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