As part of its brand strategy, British Ceramic Tile (BCT) has announced key appointments within its marketing team.
Formerly marketing manager at BCT, Jayne Adamson (left) has been promoted to head of retail marketing and brand. She will oversee three senior product managers and a newly-appointed graphic designer. Adamson and her team will support the retail arm of the business, building on existing relationships and developing new links within the industry.
Another key appointment is Jessica Wibberley (right) as head of digital. She has been recruited to drive and develop the brand’s digital strategy across retail, specification and global markets.