Waterline to distribute Samsung built-in appliances

Waterline has added South Korean appliance brand Samsung to its portfolio for 2018.

Retailers will have access to the brand’s new built-in collection through Waterline from January 2018.

Samsung channel director, digital appliances, Mark Seaman, said: “We are delighted to be working with Waterline as our new UK distributor for Samsung built-in appliances. Our passion for innovation has seen us become leaders in many home appliance categories already, and built-in represents a fantastic opportunity for us to grow even further as a business. The ranges we are bringing to market are a reflection of our commitment to the sector, and Waterline’s incredible track record and relationships with independent kitchen showrooms across the UK make them the perfect partner.”

Barry Head, managing director of Waterline, commented: “We are thrilled to be working with such an innovative and forward thinking global brand. It’s crucial for our retailers to have the competitive edge and we are pleased to be able to deliver the latest in smart appliance technology.”

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