Italian appliance manufacturer Bertazzoni has partnered with several companies to target more retailers in the UK.
Its new partners include Gardiner Distribution, KA Distribution, KTS (Kitchen Trade Suppliers), MCD, Sinks & Things and Swift Electrical.
Maurizio Severgnini (pictured), managing director at Bertazzoni UK and Ireland, said: “As an established brand offering quality appliances, we needed to make sure that those we joined forces with matched our business aspirations and could supply the infrastructure and service needed to reach our target audience.
“Each of our distribution partners have successful and established networks and forming such a comprehensive, nationwide system was part of Bertazzoni’s strategic plan to achieve good territorial coverage across the UK.
“We’re very pleased to be at the stage of announcing our distribution partners just nine months after establishing a UK subsidiary and things are really going to step up a gear in the coming months.”
Severgnini concluded: “With collective experience spanning more than 100 years, we’re confident that our new distribution partners will help both service and grow demand for Bertazzoni in the UK and provide retailers with the opportunity to add an extra dimension to their showroom and product offering.”