CAD specialist Virtual Worlds has debuted the latest addition to its line of immersive reality experiences at kbb Birmingham.
Virtual Worlds AiR is a new technology that uses augmented reality to place items from Virtual Worlds’ catalogue into customers’ homes.
This is the first time that the technology has been made available for the public to try, ahead of an official launch in the spring, and offers retailers a sneak peek at how emerging technologies are developing in a bid to drive footfall, convert sales and grow businesses, the company said.
Furthermore, visitors to the stand were able to see the latest developments to Virtual Worlds’ virtual reality (VR) design software, 4D Theatre, which brings a level of spatial awareness and immersion never before seen in the industry.
This includes a sensor that tracks the customer’s hand movements, allowing them to operate items around the room naturally, improved render speeds, and new visual effects to make the spaces portrayed in the system more beautiful and realistic than ever.
4D Theatre ditches the controller and allows customers to walk around the space freely using a specially-designed headset. The system tracks their body and hand movements and relays them on to the screen, making customers feel like they have jumped into a room that has been specially created for them.
Consumers can freely move around the room using the headset, giving retailers a platform to showcase the full potential of the space – while giving designers the opportunity to experiment with a range of configurations quickly and easily.
With two stands at the event, Virtual Worlds is featuring live and interactive demo sessions and training for this 4D software.
“We’re incredibly excited to have such a big presence at the show, with two stands where we will be showcasing our new Virtual Worlds AiR product,” said Nathan Maclean, managing director at Virtual Worlds. “Augmented reality is familiar to many consumers, and this platform will offer a new platform for retailers to reach out and engage with buyers through the realms of immersive reality.”