Bathroom Brands unveils host of new innovations

The Bathroom Brands Group has revealed its largest showcase of new product launches to date, across all of its individual brands, at this year’s kbb Birmingham Show.

Under the Crosswater brand, the new brassware innovations included Celeste; a range launched to commemorate the brand’s 20th anniversary this year, and Union (pictured); a complete range that the company says will “set new standards for progressive brassware engineering”.

Crosswater also unveiled its bathroom collection for multigenerational households, Liberty, which was created in partnership with design agency Seymour Powell.

During the show, the group also announced its decision to merge its Arcade collection with its Burlington Bathrooms Collection and presented a new global identity for its Clearwater brand.

Speaking at the show, Fiona Hope, group chief marketing officer at Bathroom Brands Group said: “This year, we’re really excited to bring Bathroom Brands Group to kbb in a bigger way than ever before. All of our brands are exhibiting under one big roof, with 350sq m of floor space on two levels. We’re proud to be displaying a breadth of cutting-edge bathroom collections in one of the biggest exhibitor stands at this year’s show. For us, 2018 is set to be a standout year for innovation and are showcasing more product development across more categories than ever before, including new finishes, new technology, new collections, new product and new branding. We had a great 2017, but 2018 is looking even better.

“We’ve had a great start to the year in the UK and our business in the states is really taking off as well – January our best month ever in that market. The plan is to double our turnover in the next four to five years.”

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