British shower tray manufacturer Traymate has announced the launch of its national distribution partnership at a track day event at Silverstone racing circuit, effective from June.
The distribution agreement will see Bradford-based Barwick Bathroom Distribution cover the North and Kent-based Claygate handle the South.
Traymate said it hopes to raise awareness of its products across the UK and to open up greater opportunities for the growth of its brand.
The company manufactures 25mm shower trays and enclosures, with ranges designed as alternatives to a wet room.
Chairman Steve Rance said: “This is an incredibly important piece of the jigsaw for us as a company. We’re already well-known and recognised ‘behind the scenes’ in the industry for our innovative products, thanks in no small part to the hard work of our key partners, but with this announcement we’re looking to take that recognition to the next level.
“As the 25mm market leader, with over 150 distinct products in our range, far more than any of our competitors, we need to be sure we have the capacity to scale up our operations to meet expected demand. In launching this campaign we are reaffirming our commitment to the role distribution plays as one of our key routes to market.”
National sales director Clive Bonefaas commented: “This marketing campaign is aimed squarely at educating potential customers in the benefits of buying into our product range. Whether that’s via our OEM partners, or under our own TMUK brand, isn’t important to us – the key thing for us is to explain the superiority of the product range, set out the differences between us and our competitors, and establish our credentials as the market-leading manufacturer of 25mm, ultra-low profile shower trays.
“This will directly benefit both us and our trade partners. A better understanding of the benefits of using our products will lead to increased levels of business for us and our partners, from a customer base that understands what we’re about and what we offer. We are the ultra-low 25mm shower tray specialists, we don’t make trays in any other size, and we want everyone to understand why that is so special.”
Rance concluded: “Of course, we’re not stopping here, we have an exciting new product development programme that is ongoing. This is the future. We’re very excited to be taking this next step in the evolution of our brand, we’ve put a lot of work into getting where we are now, and I personally can’t wait to see where it takes us.”