Whirlpool promotes Smith to look after ao.com

Whirlpool has moved Christian Smith up to the role of national account controller for AO.com.

Smith joined Whirlpool seven years ago and has worked in various sales roles. At the start of his career with Whirlpool, Smith was responsible for the laundry category, and also held a role within the small domestic appliance teams, responsible for the category’s approach to the UK market.

Prior to Whirlpool, Smith helped Philips develop as a consumer lifestyle brand across Europe. At LG, he was responsible for all UK independent retailers, while at Sharp he spent 10 years as a regional sales manager.

He commented: “This new role will allow me to continue to consolidate on our position as the global leading white-goods manufacturer.”

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