Steve Breen, Ideal Standard UK sales director

Ideal Standard appoints new UK sales director

Bathroom supplier Ideal Standard has appointed Steve Breen as UK sales director.

In his new role, Breen (pictured) will be responsible for the overall UK sales performance and activities. He will oversee the development and delivery of a fully integrated category, channel and customer sales strategy.

Breen previously spent three years at Electrolux where he worked as head of kitchen retail & contracts. He worked across the kitchen and house builder channels, with a client portfolio including Travis Perkins, Magnet and Homebase.

Prior to that he held several sales leadership roles with Akzo Nobel Paints, including UK general manager, Europe sales manager and global accounts director.

Financial director Dave Barber, who has assumed the role of UK & Ireland managing director on an interim basis, said:The appointment will strengthen our proposition and enable us to build on the growth and successes that we have been able to generate in 2015, as we continue to successfully execute our plans to deliver unparalleled value and service to our customers.

“Steve has strong calibre and his experience will ensure we can further leverage new opportunities in the market and develop the impact of our new product launches.”

Breen said: “I’m very excited to be joining such a prestigious and well-loved British manufacturing brand. It’s a business with strong heritage that in recent years has continued to evolve and re-invent itself in order to continue to successfully compete.

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“2016 will be another important year for the business as we continue our journey to achieve our growth aspirations. I look forward to getting started.”

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